Ducati has been thriving in today's motorcycle market. With the release of the X-Diavel cruiser (around $20k) and the throwback classic styled Scrambler (around $7k), the brand has something for everyone with a desire to ride/own a premium motorcycle. Of course they still have the Monster, Multistrada, Hypermotard, and Superbike line ups, but the entry into the new and the past have cemented Ducati in mulitple demographics of buyers. With the release of the Scramblers however, the Italian brand has tapped into the millennial heart beat..... social media. Cool promo and contest have introduced the bike's Cafe Rider appeal and affordability to the younger crowd and it is flourished. Instragram dedicated Scambler pages are popping up rapidly and Ducati quickly took notice and opened builder CUSTOM-MADE contest for the retro styled bike.
Above are the five finalist in the contest. Some are heavily modified, others only changed a few aspects of the bike. Below is my favorite in contest. Sadly it didn't make the finals. I thought the shortened handle bar and rich leather seat were perfect, but hey.. to each their own.
which is your favorite?